Marketing with Moral Integrity

Ikusa was formed, in part, as an alternative to the rampant, unethical marketing tactics used by vendors who only focus on getting good short-term results at the expense of a company’s long term brand viability. Unfortunately, since some vendors expect high client turnover, they don’t take their clients’ unique goals or online reputation concerns into account. We wanted instead to build a compassionate, trustworthy company that values long-term relationships, integrity, and honesty over risky and potentially dangerous marketing tactics. In our years of online marketing management, we feel these are values that are lacking in abundance, and so Ikusa is designed to enforce and highlight strong ethical values and a “white-hat” approach to competitive marketing.

Personal Accountability and Responsibility

A key element of a successful marketing venture is the ability to be transparent and accountable for all of the work and communication involved. Often, companies lack a deep understanding of search marketing best practices. For this reason, it’s vital that a high-quality vendor remains clear, open, patient, and honest in both delivering on their responsibilities and maintaining open lines of communication between parties. Ikusa is committed, at its core, to put its money where its mouth is by providing factual and up-to-date data and analytics on demand – a rigorous devotion to transparency and risk management.

We can do this because we are so confident in our abilities that we hold ourselves accountable for your success and use data to inform our strategies. We’re proud to provide full client access and visibility into our data, how we do what we do, and more. Both Ikusa’s and our clients’ reputations are at stake unless we provide excellent service standards and complete honesty at all times. For this reason, we offer more personal accountability and responsibility than other vendors, thereby ensuring sustainable success for both of our businesses.