Southern Oregon Pride (SO Pride) is a nonprofit organization dedicated to celebrating and advancing LGBTQ+ visibility, equality, and inclusion throughout Southern Oregon. Based in Ashland, SO Pride organizes the region’s annual Pride Parade and Festival — a vibrant, family-friendly event that brings together thousands in support of love, diversity, and community.
Beyond the parade, SO Pride actively engages in year-round advocacy, education, and collaboration with local schools, businesses, and civic groups to promote safe and inclusive spaces for all. Their website serves as a hub for LGBTQ+ resources, queer-friendly business listings, and event updates. Through strategic digital storytelling and community-centered outreach, SO Pride amplifies voices that inspire acceptance and pride across the Rogue Valley.
